Kriti Sanon Joins Campus Activewear as Women’s Category Ambassador
Campus Activewear, a leading Indian sports and athleisure footwear brand, has announced Kriti Sanon, National Award-winning actress, as the new face of its Women’s Category. This partnership goes beyond a typical brand endorsement, reflecting Campus’ vision to redefine women’s footwear in India by aligning with the dynamic, ambitious, and authentic spirit of today’s women.
Kriti Sanon, known for her bold career choices and versatility, mirrors the modern Indian woman—confident, multifaceted, and unapologetically herself. From her roots as an engineering graduate to becoming a celebrated actress and entrepreneur, Kriti’s journey embodies determination and individuality. Her alignment with Campus Activewear underscores the brand’s mission to create trend-forward, comfort-driven footwear that empowers women to express their unique style.
Campus Activewear has seen significant growth in its women’s portfolio over the past year, cementing its role as a key driver of the brand’s future. By onboarding Kriti Sanon, Campus aims to elevate its design innovation and strengthen its leadership in the fast-growing women’s sports and athleisure segment.
Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear Ltd., said, “Kriti Sanon’s ambition, versatility, and authenticity perfectly capture the spirit of today’s Indian women. Her ability to connect across audiences will help us build on our momentum, delivering innovative, stylish, and comfortable footwear that empowers women in every role they play.”
Kriti Sanon shared her excitement, stating, “Campus, an iconic Indian sneaker brand, designs footwear that’s as versatile as the roles women embrace, balancing style and comfort. I’m thrilled to join the Campus family and contribute to a vision that celebrates individuality and inspires women to choose freely.”
Campus Activewear’s women’s collection is designed for those who value self-expression and individuality. With bold designs and dynamic functionality, the brand offers footwear that matches the ambitions and lifestyles of modern women.
Campus Activewear is one of India’s largest sports and athleisure footwear brands by value and volume (Fiscal 2021). Founded in 2005 by Hari Krishan Agarwal, Campus has revolutionized the footwear industry with a focus on innovation, accessibility, and fashion-forward designs. With over 23,000 retail touchpoints, 295 exclusive outlets, and a strong presence on e-commerce platforms and its website (campusshoes.com), Campus offers a diverse portfolio for the entire family. The brand’s commitment to style, comfort, and value has made it a favorite among young adults, everyday performers, and fashion enthusiasts. Listed on NSE and BSE since May 9, 2022, Campus continues to lead India’s sports and athleisure footwear market.