RZLER Debuts in India with Pune Flagship Store, Blending Global Luxury with Homegrown Indian Scents
Pune, Maharashtra, India – April 05, 2025
RZLER, the U.S.-based luxury fashion house, has made a grand entrance into the Indian market with the opening of its first flagship boutique on the iconic JM Road in Pune. This launch marks a significant milestone in the brand’s global expansion, bringing a seamless fusion of American style, Gen Z flair, and India’s rich artisanal heritage to the forefront of luxury fashion.
The Pune store, the first of ten planned boutiques across India’s most iconic cities—including Mumbai, Delhi, and Bengaluru—offers an immersive experience that reflects RZLER’s commitment to elegance and sophistication. Showcasing a curated collection of gender-neutral perfumes crafted by an Indian perfume mastermind, the brand celebrates India’s timeless craftsmanship while infusing it with a bold, modern vision. These homegrown scents, available exclusively at the boutique and online, embody the essence of luxury rooted in local artistry.
A New Era of Luxury and Style
Inspired by the Gen Z and Millennial slang “rizzler”—a nod to charisma and effortless style—RZLER positions itself at the intersection of contemporary culture and timeless refinement. “India’s unparalleled textile legacy and unrivaled artisans have inspired me profoundly,” said Jason Averill, Founder of RZLER. “Our perfumes are more than scents—they’re a celebration of India’s artistry, blended with a global lifestyle that’s confident, elegant, and unapologetically unique.”
Averill, a U.S. tech entrepreneur turned luxury visionary, has spent years traveling the world, drawing inspiration from diverse cultures. His passion for design and craftsmanship has culminated in RZLER, a brand that transforms intimate ateliers into a powerhouse ready to meet the demands of the luxury market. With India as both a creative muse and a strategic cornerstone, RZLER aims to redefine premium living for the modern tastemaker.
Accessibility Meets Innovation
Beyond the physical boutique, RZLER perfumes are available online at www.perfume.rzler.com, with plans to expand to major e-commerce platforms like Amazon India, Flipkart, and Nykaa. Embracing the rise of quick commerce, the brand is also set to partner with platforms such as Zepto, Blinkit, and Flipkart Minutes, ensuring its signature scents reach customers across India with ease and speed.
Future Offerings and Vision
While the Pune flagship debuts with its standout perfume collection, RZLER has ambitious plans to expand its portfolio. From impeccably tailored suits and luxurious handbags to fine leather goods and bold statement apparel, the brand is poised to captivate fashion-forward consumers worldwide. This launch is just the beginning of RZLER’s journey to weave India’s heritage into a global narrative of luxury and individuality.
About RZLER
Founded by Jason Averill, RZLER is a next-generation luxury lifestyle brand built on charisma, individuality, and refined design. Operating in India through RZLER India Pvt Ltd, a subsidiary of RZLER, LLC, the brand offers an exquisite range of perfumes, fashion, and leather goods crafted for those who dare to stand out. For more details, visit www.rzler.com and www.perfume.rzler.com.
With India’s growing appetite for premium, globally inspired luxury, RZLER’s debut in Pune signals the arrival of a brand that’s as rooted in tradition as it is forward-thinking—a true game-changer in the world of style.